Question 1

How do I calculate my ad budget from a ROAS target?

Accepted Answer

Use the formula: Budget = Revenue Goal / Target ROAS. For example, if your monthly revenue goal is $50,000 and your target ROAS is 5x, your budget should be $50,000 / 5 = $10,000 per month.

Question 2

How do I calculate my ad budget from a CPA goal?

Accepted Answer

Use the formula: Budget = Target Conversions × Target CPA. For example, if you want 200 leads per month and your target CPA is $25, your monthly budget should be 200 × $25 = $5,000.

Question 3

How do I split my budget between Google Ads and Meta Ads?

Accepted Answer

Start by allocating more budget to the channel where you have existing data and proven results. A common starting split is 60% to your primary channel and 40% to your secondary. Test, measure ROAS and CPA on each channel separately, and shift budget toward the higher-performing channel.

Question 4

Should I use a daily or monthly budget in Google Ads?

Accepted Answer

Google Ads uses daily budgets. To convert a monthly budget, divide by 30.4 (the average days per month). Note that Google may spend up to 2× your daily budget on high-traffic days, but will not exceed your monthly amount. Meta Ads can be set with either daily or lifetime budgets.

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