Question 1

What are the character limits for Google Ads?

Accepted Answer

Google Ads Responsive Search Ads allow: Headlines up to 30 characters each (up to 15 headlines), Descriptions up to 90 characters each (up to 4 descriptions), and Display URL paths up to 15 characters each. Exceeding these limits will prevent the ad from running.

Question 2

What are the character limits for Meta Ads?

Accepted Answer

Meta Ads (Facebook/Instagram) character limits: Primary text is truncated after 125 characters on most placements (though you can write more), Headline is limited to 27 characters, and Description is limited to 27 characters. Text beyond the cutoff requires users to click 'See more'.

Question 3

Why do ad character limits matter?

Accepted Answer

Staying within character limits ensures your full message is always shown to users. Exceeding limits in Google Ads prevents ad approval. In Meta Ads, text beyond 125 characters gets truncated, hiding your call to action from most users without an extra click.

✍️ Ad Copy Character Counter

Character limits at a glance