💱 CPM / CPC Calculator
CPM vs CPC — which metric should you track?
Use CPM (Cost Per Mille) for brand awareness campaigns where reach matters. Use CPC (Cost Per Click) for performance campaigns focused on driving traffic and conversions. Enter any two values to calculate the third.
CPM formula
CPM = (Cost ÷ Impressions) × 1000
CPM = (Cost ÷ Impressions) × 1000
CPC formula
CPC = Total Cost ÷ Clicks
CPC = Total Cost ÷ Clicks
Fill in any two fields — the third will be calculated.